Greenpeace is the leading independent campaigning organisation that uses peaceful protest and creative confrontation to expose global environmental problems and promote solutions that are essential to a green and peaceful future, receiving over 95% of their funding from individual donors.
Fundraising, Payments, Supporter Engagement, Adoption
Salesforce, Stripe Payment Gateway, Marketing Cloud
The Greenpeace team was looking to replace their existing fundraising systems across three regions, Hong Kong, Taiwan, and South Korea, to more closely align with how their supporters are engaging and advocating. In addition to this, reliable payment processing of a substantial regular gift donor community was imperative to sustained success well into the future. The cohesive connection of fundraising, donor engagement, marketing, and online presence was a powerful strategic driver in the need to implement a new digital solution.
Vertic was engaged to drive the technical implementation of the selected Salesforce digital platform. This involved defining the eventual end user experience, organisational data model, payment structures, failed transactions retry models, as well as all relevant marketing segments and journeys. The vast majority of solution designs were determined using workshops, software demonstrations, building on experience, as well as complementing this with software services as appropriate.
Vertic's team, in very close partnership with the Greenpeace stakeholders and subject matter experts, was involved in the following project activities:
This complete digital transformation was delivered within a 14 months timeframe to enable Greenpeace to have a truly connected digital environment across all three regions, a consistent and personalised approach to supporter engagement as well as compliance with security and government regulations. In addition to this, the following benefits have been realised:
"Vertic have been professional and transparent throughout our implementation. The team connected very well with the Vertic guys and communication was open and always to the benefit of Greenpeace. I would happily recommend Vertic to any social organisation."
“Vertic and Salesforce have taken the Good Friday Appeal into the 21st Century.”
“Vertic has allowed us to develop a solution to understand the full profile of our customer and meet our organisational needs. The Salesforce platform enables us to engage much more meaningfully for our stakeholders.”
We invite you to connect with us for a free consultation around your potential digital transformation. This could involve s discussion, demonstration, or existing system review.