The Good Friday Appeal is an annual fundraising activity on behalf of the Royal Children’s Hospital, in Melbourne, Australia. The event occurs on Good Friday every year. In 2019, the appeal raised over $18 million. The event is shown on Television accompanied with a mass nationwide PR campaign.
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The Good Friday Appeal accomplish its fantastic annual drive numbers and the organisation of the largest single-day event in Victoria with only 8 full-time team members. This is an unbelievably admirable achievement and is complemented by a dedicated group of volunteers who are equally committed to ensuring the Royal Children's Hospital in Melbourne receives as much money as possible each year. This team size means that the Good Friday Appeal has to be resourceful and innovative to make sure:
Vertic were first engaged in August 2017, to provide a solution to process donations online and through callcentres, as well as implement a volunteer management portal to on-board staff and assign shifts, making sure the whole event runs smoothly. Throughout the implementation, Vertic was involved in the following:
The Good Friday Appeal has a powerful and scalable digital solution available to their team which has dramatically increased the efficiency of the organisation across a number of functional components, including:
Some of the key statistics on how successful this implementation has been have been shown here, including:
"Vertic have been professional and transparent throughout our implementation. The team connected very well with the Vertic guys and communication was open and always to the benefit of Greenpeace. I would happily recommend Vertic to any social organisation."
“Vertic and Salesforce have taken the Good Friday Appeal into the 21st Century.”
“Vertic has allowed us to develop a solution to understand the full profile of our customer and meet our organisational needs. The Salesforce platform enables us to engage much more meaningfully for our stakeholders.”
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