How we helped the Good Friday Appeal increase Supporter Visibility
The Good Friday Appeal is an annual fundraising activity on behalf of the Royal Children’s Hospital, in Melbourne, Australia. The event occurs on Good Friday every year. In 2019, the appeal raised over $18 million. The event is shown on Television accompanied with a mass nationwide PR campaign.
Services
Technical Consulting, Payment Gateway Integration, Technology Strategy
Technical Platforms
Salesforce Nonprofit Success Pack, Community Cloud, Stripe, Pardot Marketing
Annual Donations
Payment Success
Project Overview
The Good Friday Appeal accomplish its fantastic annual drive numbers and the organisation of the largest single-day event in Victoria with only 8 full-time team members. This is an unbelievably admirable achievement and is complemented by a dedicated group of volunteers who are equally committed to ensuring the Royal Children's Hospital in Melbourne receives as much money as possible each year. This team size means that the Good Friday Appeal has to be resourceful and innovative to make sure:
- The most common tasks can be automated and work at scale
- Hundreds of volunteers are managed well and turn up to their shifts after checkin and induction
- In excess of 60,000 financial transactions are processed securely and reliably
Execution
Vertic were first engaged in August 2017, to provide a solution to process donations online and through callcentres, as well as implement a volunteer management portal to on-board staff and assign shifts, making sure the whole event runs smoothly. Throughout the implementation, Vertic was involved in the following:
- Vertic provided Good Friday Appeal with a dedicated Account Manager, Development Team and Project Manager, as well as a dedicated on-site Lead Developer on the day of appeal.
- Working in agile sprints, Vertic were able to use UX and HCD design testing and processes to develop user interfaces for customer facing donation web page and internal incoming callcentre donation page.
- Salesforce integration with Mailgun ensured real time receipt generation for donors.
Results
The Good Friday Appeal has a powerful and scalable digital solution available to their team which has dramatically increased the efficiency of the organisation across a number of functional components, including:
- Payments and Receipts are processed with scale, and reliability
- Online Volunteer Induction and Self-Management portals
- Effective Marketing Campaign Management Platform to effectively communicate with Supporters
- Online and fully integrated Raffle Ticket management solution to sit alongside the Fundraising platform
Some of the key statistics on how successful this implementation has been have been shown here, including:
- Over $18,000,000.00 in annual donations processed
- Over 60,000 individual donation transactions processed at 99.8% success rate
- Over 10,000 individual page visits per month
- 1,200 registered volunteers being managed using Salesforce
Don't take our word for it, take theirs!
"Vertic have been professional and transparent throughout our implementation. The team connected very well with the Vertic guys and communication was open and always to the benefit of Greenpeace. I would happily recommend Vertic to any social organisation."
Alan Chan
“Vertic and Salesforce have taken the Good Friday Appeal into the 21st Century.”
Anne Randall
“Vertic has allowed us to develop a solution to understand the full profile of our customer and meet our organisational needs. The Salesforce platform enables us to engage much more meaningfully for our stakeholders.”
Dianne Lucas
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